We are pleased to present the findings of the 2013 In-House Counsel New Media Engagement Survey conducted by Greentarget, InsideCounsel and Zeughauser Group. This year’s report offers ample evidence that social media tools have gone mainstream, providing strong insight to guide the marketing efforts of law firm marketers seeking to reach this important audience.
This year’s report, reflecting the input of 379 in-house counsel (an all-time high), provides detailed analysis on the following trends:
- The use of social media has gone mainstream with particular emphasis on blogs, LinkedIn and Wikipedia
- Consumption of media “on the go” is increasing as large numbers of in-house counsel are consuming information on smartphones, tablets and mobile apps
- Wikipedia is widely regarded as a legitimate professional tool for research and information
- Blogs continue to serve as an important information resource and, when executed well, are influencing hiring decisions